- Let’s start with a quick snapshot – tell us how the year has been going so far for ASUS?
ASUS has been charging full steam ahead in 2025, with a strong focus on AI-powered innovation, gaming dominance, and sleek design upgrades across its product lines. We have made huge strides in to the commercial and education markets, growing at real strong pace, and working with many more partners than ever which underpins our beliefs and desire to be a major player in these verticals. - What are some of the latest developments at ASUS that partners and the wider industry should know about?
ASUS has been making waves in 2025 with a slew of developments that partners and industry insiders should definitely have on their radar. ASUS rolled out ExpertBook P3 Series laptops and ExpertCenter P700 desktops, optimised for AI productivity and security in the workplace. Sustainability is front and center with the Digital Product Passport (DPP), promoting transparency and circular economy practices. - If you could give one key piece of advice to Stockies MSPs today that would make a measurable difference to their business, what would it be?
Innovate Relentlessly – Every 12–18 months If there’s one game-changing move for MSPs in 2025, it’s this: commit to continuous innovation. According to industry experts, MSPs that fail to evolve their services, pricing models, and value propositions every year and a half risk stagnation or decline.Here’s why this matters:- The MSP market is growing at 12% annually, outpacing both global GDP and the broader tech industry.
- MSPs that innovate are capturing clients from competitors who haven’t adapted, with some seeing 25% growth in down markets.
- AI, cybersecurity, and compliance are reshaping client expectations – MSPs must blend and package services that reflect these shifts.
Whether it’s launching new AI-powered offerings, streamlining your tool stack, or rethinking how you deliver customer experience, the key is to stay ahead of the curve. The MSPs thriving today are the ones treating innovation not as a luxury, but as a survival strategy.
- You’re one of our proud sponsors at this year’s Stockies Awards – what makes these awards such a standout event for the industry?
Industry awards stand out because they do more than just hand out trophies – they shape reputations, spark innovation, and build community. - You’re sponsoring the Computer Distributor of the Year award. What are the biggest trends you’re seeing in this space right now, and what would you expect to see from a winner?
Sponsoring the Computer Distributor of the Year award means spotlighting the trailblazers who are redefining what distribution looks like in 2025. The space is evolving fast, and here are the standout trends shaping the landscape – and what we’d expect from a true winner:
What we’d expect from a winner
- Innovation in Service Delivery: A distributor who has embraced XaaS, AI, and automation to deliver smarter, faster, and more scalable solutions.
- Customer-Centric Excellence: Demonstrated ability to personalise experiences, resolve issues proactively, and maintain high satisfaction scores.
- Sustainable Impact: Clear metrics on carbon reduction, ethical sourcing, and circular economy initiatives.
- Strong Vendor Relationships: Evidence of deep collaboration with tech partners to co-create value and drive mutual growth.
- Operational Agility: Ability to pivot quickly in response to market shifts, supply chain disruptions, or regulatory changes.
- Thought Leadership: A voice in the industry – sharing insights, shaping trends, and mentoring the next generation of channel leaders.
