A word from our Sponsor: Verbatim

Verbatim are proudly sponsoring the Stockies Peripherals & Accessories Distributor of the Year award.

1. Let’s start with a quick snapshot – tell us about Verbatim and how the year has been going so far.
   It’s been a strong year for Verbatim in the UK. Our refreshed branding and new product lines are resonating well, particularly with younger audiences. We’ve seen encouraging sales across the categories, even in a fluctuating and unpredictable market.
   
   
2. What are some of the latest developments at Verbatim that partners and the wider industry should know about?
   While storage – especially external SSDs – remains at the heart of what we do, we’re rapidly expanding in accessories. Portable monitors, high speed charging, and multiport connectivity are key areas, supporting the growing demand driven by hybrid working.
   
   
3. If you could give one key piece of advice to resellers today that would make a measurable difference to their business, what would it be?
   Diversify your Verbatim offering! Many partners know us for storage, but our expanded accessory line is an untapped opportunity for increasing revenue, ease of business and customer satisfaction.
   
   
4. You’re one of our proud sponsors at this year’s Stockies Awards – what makes these awards such a standout event for the industry?
   The Stockies offer unmatched visibility. Stock in the Channel is a leading platform for reaching current and prospective partners – so it’s fantastic to support the event once again.
   
   
5. You’re sponsoring the Peripherals & Accessories Distributor of the Year award category. What are the biggest trends you’re seeing in this space right now, and what would you expect to see from a winner?
   This space is evolving rapidly. USB-C is fast becoming the universal standard, and we’re also seeing strong demand for ergonomic, hybrid-work accessories, such as portable displays, wireless devices and multi-device charging solutions. Sustainability is another rising priority. A standout distributor will be one that keeps pace with these trends and adds real value through strong product knowledge and excellent customer service.
   
   
6. If you could recommend a winner, who would it be?
   We can’t name names, but we hope the award goes to a distributor that truly champions innovation, reliability and, most of all, customer support.

Trish Stevens Head of Content

Trish is the Head of Content for In the Channel Media Group as well as being Guest Editor of UC Advanced Magazine.

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