1. How has the year gone so far for APC?
This year has brought its fair share of challenges across the UK and within the IT channel, with market fluctuations, shifting customer demands and broader economic uncertainty testing resilience across the industry. Despite these headwinds, our team has remained focused, adaptable and driven by a clear ambition to grow and succeed.
Thanks to the hard work, collaboration and dedication of everyone involved, I’m proud to share that we’ve achieved impressive double-digit growth year-to-date. This is a fantastic milestone that reflects the strength of our offering and the commitment and energy of our people. It’s no small feat to grow at this pace in such a competitive and unpredictable environment, and it’s a testament to the quality of our team and the clarity of our strategy.
We’ve worked hard to strengthen customer relationships, improve operational efficiency and stay aligned with the evolving needs of our partners. Our shared vision and culture of excellence have allowed us to overcome obstacles and stay focused on long-term success.
2. What are some of the latest developments at APC?
There’s a lot happening behind the scenes at APC, and while I must remain tight-lipped on some of the more exciting developments – particularly around AI – I can say with confidence that we’re making strong progress in this space. It’s an area we’re heavily invested in, and while it’s a bit of a ‘wait and see’ for now, our advancements will soon speak for themselves.
One area where our progress is already being recognised is in modular data centres. We were recently named one of the top modular data centre companies by DC Magazine, which is a significant achievement and a clear indication of the direction we’re heading. This recognition reflects our commitment to innovation, scalability and sustainable solutions that address evolving customer and industry demands.
Our modular approach is helping organisations adapt more quickly to digital transformation, delivering flexible and energy-efficient infrastructure that supports rapid deployment across a range of environments. It also aligns closely with our broader strategy of driving resilience and operational efficiency in today’s hybrid IT landscape.
Overall, while some of our most exciting projects are still under wraps, these developments offer a glimpse into APC’s forward-thinking mindset and ambitious roadmap for the future.
3. If you could give one key piece of advice to MSPs that would make a measurable difference to their business, what would it be?
Customers are no longer just looking for uptime – they’re looking for long-term, efficient and scalable solutions that support their digital and environmental goals. By integrating energy-efficient technologies, modular infrastructure, and intelligent monitoring into your service offerings, you can differentiate your business, reduce total cost of ownership for clients and align with growing ESG expectations.
This shift strengthens your value proposition and opens doors to new revenue streams, especially in sectors where compliance and sustainability are non-negotiable. Partners that proactively embed resilience and sustainability into their managed services will be better positioned to retain and grow their customer base, even in volatile markets.
In short: don’t just manage IT: enable smarter, greener, and more future-ready outcomes for your customers. It’s a measurable win for them and for you.
4. You’re one of our proud sponsors at this year’s Stockies Awards – what makes these awards such a standout event for the industry?
We’re proud to be sponsoring this year’s Stockies Awards, a standout event that truly celebrates the heart of the channel community. What sets the Stockies apart is their refreshingly back-to-basics approach – bringing people together, face-to-face, to connect, recognise achievements and strengthen relationships across the partner network.
In a world that’s increasingly digital, the Stockies create a space for genuine, in-person engagement. It’s a chance to meet partners, share stories and celebrate the hard work and innovation that drives our industry forward. The atmosphere is always vibrant, inclusive and rooted in community spirit, reminding us that business is ultimately about people.
5. You’re sponsoring the Distributor of the Year award. What are the biggest trends you’re seeing in this space right now, and what would you expect to see from a winner?
Sponsoring the Distributor of the Year award is a great honour, especially at a time when the role of distribution is evolving rapidly. One of the biggest trends we’re seeing is the shift from traditional fulfilment to value-added services. Distributors are no longer just moving products, they’re becoming key enablers of digital transformation, offering cloud solutions, configuration services, sustainability initiatives and advanced logistics capabilities. Another standout trend is the focus on education and enablement. Leading distributors are actively helping partners upskill, navigate complex solution stacks, and tap into new growth areas like AI, edge computing and sustainability.
6. If you could recommend a winner, who would it be?
If I were to recommend a winner, I’d have to say my lips are firmly sealed! Every distributor brings their own strengths to the table. It’s a tough choice because the competition is strong, and many deserve recognition for their innovation and commitment to the channel. For this one, I’ll happily sit on the fence and look forward to seeing who is honoured.
