An indicator of both product popularity and implied sales direction, this metric analyses how strong an entity’s presence is on Stock in the Channel by analysing its total searches, search streaks and ability to rise to the top.

Each market encounters challenges in the form of supply shortages or periods of low availability. This metric assesses an entity’s capability to endure such periods by quantifying the number of stockouts relative to its category.

One key feature that distinguishes Stock in the Channel from a normal search engine is that we not only list popular products, but also capture implied sales for these products through out BI engine. Thus we can measure the product heat, or periods where a product is not only trending, but selling in the top 25% of products in its category.

By clustering products according to their likeness (using, for example, price points or flow) we can compare the performance of a product to its peers. Within each group, we then measure which product had the highest searches. That product has the market advantage, relative to its cluster.

Special recognition is given to products who not only rise to the top, but waste no time in getting there. This calculation is based on the first day a product is seen on Stock in the Channel compared to when it first started trending.

We use the combination of these terms to describe the impression of a product in the channel as seen through its inventory movements and implied sales distribution. For the Stockies Awards, high-density and high-flow products are preferred, as this is indicative of a product that is not only popular but whose stock is managed well.

A brand’s trendsetter rating is determined by the amount of products they have trending for the given period and weighted according to how high the product ranked.

Based on the top 100 selling products for a brand, this metric calculates how stable the brand was able to keep their prices. The calculation involves comparing the brand’s ability to maintain consistent prices with other brands in the same category.

This metric compares like to like, analysing target segments that the brand has a strong focus on (known as their “niche” domain) differently than their “mass” domain, which is the collection of diverse categories that isn’t the brand’s main claim to fame. Brands that perform well on this metric will either specialise to lead the market in their niche segments, or generalise to cover several categories with their mass offerings.

Before the big night, our analysts will conduct a significant survey of the channel to determine which brands are most represented in the audience, and which brands the channel would endorse.

Do you love running to the press with your brand? Then this metric is on your side, as it is based on how many times your brand or product featured in an ‘In the Channel Media’ magazine or post.

We analyse the top 100 features of products that are currently trending, and can determine which brands offer the most products with these features.

The channel is a competitive space, thus distributors that are out of stock miss out on sales. If during a period of stockout for a trending product another distributor makes a sale, we count that towards their S2S score.

Based on our implied sales and restock values, we calculate how eager a distributor is to restock inventory after a period of sales. Higher restock levels means more competitive edge, and thus favours the distributor’s standing.

With a significant sample of sales orders being processed by Stock in the Channel, this metric determines the order fulfillment behavour of the distributor. Faster order fulfillment times and quantity of orders contribute to this unique metric.